Here are the 10 most popular and favorite media feeds for writing-related information
- AdAge. Mainly for ad and marketing news, but that news includes information about online content and magazines.
- Folio:. Devoted to magazine publishing news.
- MediaBistro. Shares a daily newsfeed of media-related information, from print to online and from mobile to television.
- Poynter. Focuses on journalism-related topics, so, it's a little heavy on the newspaper side of the publishing/media industry.
- Publishing Executive. PE is focused on the magazine industry.
- AdWeek. Like AdAge, this site is mainly for ad and marketing news, but that often includes media-related news.
- I Want Media. Collects headlines from across the Internet that are media-related.
- Masthead. Focused on the Canadian magazine industry.
- Publishers Weekly. Devoted to the book publishing industry.
- Paid Content. Covers the emerging digital content industry, especially how it is monetized.
5 Top things you need to know when working with the Media
- When speaking to the media, you want to come across as confident, approachable, authoritative, and knowledgeable. You are the expert; that is why the media is interviewing you. The message is the key!
- The media plays an important role in reaching prospective clients. Three-quarters of a local audience is watching TV news; 54% listen to talk radio; and although local newspaper circulation is declining, it is still a viable option
- The only thing you have complete control over in an interview is YOU; i.e., what you say, what your message points are, and what you want to convey
- There is a way to bring the interview message back when the topic strays: "The person who is interviewing you directs the questions and topics, but the interviewee has 100% control over the answers"
- Write out key points ahead of time; e.g., "Although the national numbers are bad, the local numbers are ..." Script your 2 / 3 / 4 key message points ahead of time so you can discuss them conversationally
Do you have a favorite media feed that's not on this list? Please share with the Not Bob gang in the comments below.
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